Expertise across industries
We help your brand get in front of your target customers and maximize your ad budget with our in-depth knowledge of all the leading channels in China.
GDC serves multiple agencies in the US and Europe. When the Chinese market is part of a campaign, GDC can provide access, campaign management, and strategic advice. We have assisted agencies such as Hybrid (UK), Stein IAS (US/UK), Finn Partners (US), Erhardt+Leimer (GER), and Weroi (ESP).
Our local experts are able to target the segments and decision makers that are relevant to your industry. We will help you design campaigns that reach the right audience and get the most out of your ad spend. We have run campaigns for service providers and manufacturers of highly specialized products. Customers include Underwriters Laboratories (UL), Yara, and Zues Industrial Products,
We have been marketing consumer products since the beginning. This is a segment that requires dedication, use of multiple channels, and a longer horizon. We have the expertise to utilize all required channels, including paid ads, social media, and KOLs (key opinion leaders / influencers). Customer examples include Medox, Mills, Bodylab, and BeSafe.
Studies abroad have become increasingly popular in China and digital advertising campaigns are essential to attract Chinese student candidates to your school. GDC has been running successful campaigns for colleges and universities in the US, UK, Germany, and Canada. Customers include University of Essex, ESMT in Berlin, Frankfurt School of Business, and University Fraser Valley.
The increasing affluence of Chinese consumers have made China an attractive market for developers or sellers of real estate. We know how to target these consumers and GDC has run several campaigns in this space. Example of customers include Damac of Dubai and Residences at St Regis Jakarta.
Chinese labor is increasingly in demand with a high supply of well educated candidates and experience from industries that are in demand outside of China. GDC knows how to run recruiting campaigns even after LinkedIn decided to reduce its capabilities in the country. We have been running campaigns for companies such as Cisco, Grabtaxi, and XP Power.
Software & Apps
Running campaigns for software or apps have seen a lot of success in the Chinese market, given that the product obtains an approval from the different channels. GDC knows how to get these approvals or will let you know if there may be obstacles before incurring additional costs. In this space, we have worked with e.g. Codegym, Conectys, and Micasense.
Travel & Hospitality
This is a segment that has been dormant for a couple of years due to Covid. We are ready to start running campaigns for all Western travel agencies and hospitality group as soon as travel opens up. The Chinese have proven to be a very affluent and attractive target group when it comes to international travel. Former customers include Scandic Hotels and Hurtigruten.