How does live streaming economy affect e-commerce sales in China

How does live streaming economy affect e-commerce sales in China?

iResearch, an internet research firm in China, estimates that China’s live streaming market will reach 43 billion yuan this year, thus more than doubling from 2016. According to China Daily, nearly half of Chinese internet users have tried a live streaming app in 2016. How did the live streaming industry become so popular in China? …

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